Dogecoin Crashed Below $0.20. Buy the Dip, or Run for the Hills?

Dogecoin (CRYPTO: DOGE) was created as a joke by two friends in 2013. Cryptocurrency was becoming very serious back then with the rise of Bitcoin, and they wanted to lighten the mood. The Doge meme was sweeping the internet at the time, and they used it as inspiration to launch Dogecoin.

It went on to become one of the world’s most valuable cryptocurrencies in 2021 when its market capitalization topped $90 billion, helped by influential figures like Elon Musk who started promoting it online. But Dogecoin failed to find a real use case, and since speculative frenzies never last, the meme token lost 90% of its value by mid-2022.

Investors spent the next two years licking their wounds, until Dogecoin staged another incredible rally when Donald Trump won the presidential election last November. It failed to surpass its all-time high, but it did end 2024 with a whopping 251% gain.

The meme token is now crashing once again, leaving investors feeling a sense of déjà vu. So is this a buying opportunity or the start of a much steeper decline?

Tesla Chief Executive Officer Elon Musk has supported Dogecoin since 2019 by regularly posting memes on social media and engaging in banter with other enthusiasts. The token really gathered momentum in 2021 in the lead-up to his appearance on Saturday Night Live on May 8, where he participated in a Dogecoin-themed skit.

In fact, Dogecoin rose to a price of $0.73 that very night, which translated to a gain of 15,769% for the year. Unfortunately, it also happened to mark the peak. Investors quickly realized Musk didn’t have a concrete plan to back up his promotional activities, and as I mentioned earlier, the meme token proceeded to lose 90% of its value by mid-2022.

Fast-forward to 2025, and Trump is working on his promise to make the U.S. the crypto capital of the world. Under his watch, the Securities and Exchange Commission (SEC) is withdrawing or pausing some of its active cases against crypto exchanges and related businesses. Plus, the president established a strategic Bitcoin reserve and digital assets stockpile, which could see the U.S. government become an active buyer of cryptocurrencies one day (with approval from Congress).

But Dogecoin investors were whipped into a frenzy for another reason after Trump’s election win. The president established the Department of Government Efficiency, or DOGE, shortly after he took office, and appointed Musk to run it. It focuses on finding wasteful government spending to help shrink the national debt, and its name is a clear reference to Musk’s favorite cryptocurrency.